This highlights a harsh reality: losing weight is challenging, but keeping it off can be even harder. Weight regain is common due to a complex interplay of factors. These include biological changes that slow metabolism after weight loss, the challenge of maintaining new habits long-term, life events that disrupt routines, and unrealistic expectations about the weight loss and maintenance process. 

But the common struggle of weight regain can also be your path to lasting change. 

Jonathan’s Story: A Second Chance at Sustainable Weight Loss

Enter Jonathan. 

We take great pride in leaving our clients better than we found them, including more effective habits, routines, workouts, and diets. And, on the surface, that seemed to be the case with Jonathan. He worked with us, lost nearly 20 pounds, and then graduated to a healthier life.

Or, so we thought. 

In January of 2022, Jonathan returned. That weight he lost had come back. Jonathan was frustrated, and we were hurt because we didn’t complete the job.

“I came back to Born Fitness a second time around after having a lot of success with the team in 2020, losing 15 to 20 lbs and then gaining that back over the course of about a year and half. I had really started to believe this narrative that I had failed, that I couldn’t get back to where I was, and that I had lost the ability to take control of my physical health and appearance.”

Everything in our approach is designed to help people build the skills that allow them to adapt to variations in life. It’s not enough for us to help our clients get results — we want everyone to keep their results and know how to react and thrive when everything isn’t perfect or easy.

So, for round two, we focused more on helping Jonathan be where he wanted but without the weight coming back. 

Focusing on Sustainability in Weight Loss. 

This time, we keyed in not just on what was working for him but what was sustainable. It’s the backbone of our approach, but — sometimes, when you’re seeing results — it’s easy to stop and question if the right habits are being built. It helps you ask, “Are we building this for weight loss, or are we building this for real life?” 

Or, more importantly, it helps to speak with clients to understand “What do you think it will take for you to be healthy now and in the future?”

Jonathan had all the tools, but he started to doubt that he could do it again. His perspective might feel familiar to some of you:

“A lot of my fears and lack of confidence stemmed from unrealistic expectations about what will and won’t work for transforming my body and meeting my goals. 

Eventually, I got tired and as I put weight back on, I started to stop trusting my knowledge of what would work for me. In fact, I was expecting this time around to have to make even bigger changes and adjustments to hit my goals after putting that weight back on.”

You’re taught to believe that great results are the byproduct of extreme sacrifices and behaviors. While the most extreme results (think becoming a professional athlete or competing in a bodybuilding competition) require more sacrifice, the incredible results most people desire don’t require drastic changes.

The Power of Mindset Shift in Weight Loss. 

As Jonathan discovered the second time around, a simple mindset shift can unlock incredible results and life-changing healthy behaviors: 

“I’ve come to embrace the fact that making progress was really more about:

1. Going back to the basics
2. Making several small (but key) changes in my diet
3. Being willing to experiment with things that worked for me (so they would stick!)
4. Giving things proper time to see results (to include the inevitable ups and downs)”

We couldn’t have said it better ourselves, Jonathan. 

Your Journey to Sustainable Weight Loss Starts Here. 

If you want help shifting your mindset and finding the type of changes that deliver results and work with your lifestyle, we’d love to help. Apply to our online coaching program here. 

BJ Ward

B.J. holds a B.S. in Health and Human Performance and multiple certifications, including Precision Nutrition Level 1 and BioForce Certified Conditioning Coach. Over his 14-year coaching career, he’s been fortunate enough to coach a wide range of clients. From online clients looking to get in great shape to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), and professional skateboarder Sean Malto. Before beginning his training career, he was a sports science lab research assistant.

The post What Happens When You Gain It All Back? appeared first on Born Fitness.

It’s part of the process. We all experience days and weeks when it’s hard to get your butt in gear, especially when it comes to fat loss.

Overcoming Low Motivation: Key to Sustainable Fat Loss

When it’s been a struggle to start your workouts lately, it doesn’t mean you failed or don’t “want it” bad enough. It means you’re human. 

Welcome to the club.

As we share with our coaching clients, what separates people who build long-term healthy habits for successful fat loss from ones who don’t isn’t motivation. The difference is finding inspiration when low motivation slows you down.

The Secret to Motivation in Your Fat Loss Journey

The “secret” to motivation is that it follows actions. 

Most people wait to feel motivated to take on the challenges of becoming better and losing fat. In reality, you have to push yourself through some tough days when you don’t feel like it, and—if you can—that’s when the motivation will increase.

People who build long-term exercise habits for effective fat loss know you don’t wait for motivation; you create it.

As habit expert James Clear says, “Getting started, even in very small ways, is a form of active inspiration that naturally produces momentum.”

When our clients reach out to us for help “getting motivated” again for their fat loss goals, we usually don’t give them rah-rah speeches. Instead, we work together to discover small action steps they can take today.

The 2-Minute Rule: Jumpstarting Your Fat Loss Workouts

A fantastic way to create a small action step is the 2-minute rule. 

Popularized by the previously mentioned James Clear, the Two-Minute Rule is a proven strategy: ‘When you start a new habit, it should take less than two minutes to do.’ This rule is a reliable way to eliminate obstacles and kickstart action.

If checking off workouts consistently is challenging, the 2-minute rule is about finding ways to get your workout process started quickly. 

Our coaching client Tony was struggling to make his fat loss workouts happen:

“I just am not feeling motivated to train. I wake up in the morning, get my pre-workout, and suddenly just say to myself, nope – not doing it today. Then I mentally have a little tug of war for 5 minutes or so before I commit to skipping out.”

To help him regain momentum for his fat loss journey, I suggested a 2-minute approach: drink his pre-workout, put on his shoes, and get in the car. 

That’s it.

What happens after his 2-minute rule habit might be challenging (the workout), but your 2-minute rule action step should be easy. The idea is to make it easy to start. Once you’ve started, it’s easier to continue. 

Outside of your workout, here are a few more fat loss-specific examples of how to apply the 2-minute rule:

• Meal prep: Spend 2 minutes chopping vegetables or portioning out snacks.
• Hydration: Fill a large water bottle and place it somewhere visible.
• Mindfulness: Do a 2-minute breathing exercise to reduce stress-related cravings.
• Movement: Do 2 minutes of bodyweight exercises like squats or push-ups.
• Planning: Spend 2 minutes writing down your goals for the next day.

These small, 2-minute actions might seem insignificant, but they’re powerful momentum builders. They bypass the need for motivation and create a pathway to consistent action.

Remember, motivation isn’t a prerequisite for action—it’s often a result of it. By focusing on these small, manageable steps, you’re not just waiting for motivation to strike; you’re actively creating it.

So, if you’re feeling stuck in your fat loss journey, don’t wait for the perfect moment or burst of inspiration. Instead, ask yourself: What small action step can I take today to help build momentum?

Choose one 2-minute action and commit to it right now. Your future self will thank you for taking that first step, no matter how small it might seem.

BJ Ward

B.J. holds a B.S. in Health and Human Performance and multiple certifications, including Precision Nutrition Level 1 and BioForce Certified Conditioning Coach. Over his 14-year coaching career, he’s been fortunate enough to coach a wide range of clients. From online clients looking to get in great shape to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), and professional skateboarder Sean Malto. Before beginning his training career, he was a sports science lab research assistant.

The post The 2-Minute Motivation Trick appeared first on Born Fitness.

Now that’s a challenge. But, our online coaching client Mitch did just that, dropping 11 pounds over 2 months. 

Mitch got into incredible shape. That much is clear. But there’s more to learn here. Mitch’s story provides the blueprint for losing fat with back pain. All without doing squats or deadlifts.

Fat Loss: No Squats Or Deadlifts Required. 

Mitch was still recovering from a low-back injury when he joined coaching. Per his physical therapist recommendations, all bilateral lifts (think squats on both feet) were out for the time being. 

In his program, this meant we couldn’t use “traditional” squats, deadlifts, or moves like two-arm bent-over rows. And for Mitch, this was even more frustrating as he loved powerlifting training. 

If you’re dealing with lower back pain – and can’t squat or deadlift – the gym offers plenty of alternatives. You can often use machines at the gym that won’t load your back. Think of a leg curl or leg extension here. 

But, as this was during the COVID pandemic, we didn’t have that option. Mitch was training from home, and all we had to work with was a squat rack, barbell, and some weight plates (remember he used to follow powerlifting programs that require minimal equipment).  

My solution for Mitch was a program built around back-friendly landmine exercises. The goal was simple: Stimulate as much muscle as possible (more on that below) in a back-friendly way. 

Here’s a sample upper body pull day that includes a few moves you’ve probably never tried:  

A1. Single Arm Chest Supported Landmine Row 3 x 8-12 reps

B1. Inverted Row 3x 10-15

C1. Barbell Shrug 3x 8-10 reps

D1. Weighted Pull-up 3 x 5-8 reps

E1. Wall Supported Barbell Bicep Curl 2 x 8-15 reps 

E1. Landmine Concentration Curl 2 x 8-15 reps

What about lower body training? Check out this workout pulled directly from Mitch’s training plan: 

A1. Eccentric Only Paper Plate Leg Curls 3 x 8-10 reps

B1. Landmine Rear Foot Elevated Split Squat 4 x 5-7 reps ea 

C1. Landmine Single Leg Glute Bridge 3 x 10-12 reps

D1. Heels Elevated Bodyweight Squat 2 x 15-20 reps 

E1. Wall Sit 3 x 40sec

E2. Shoulder Tap 3 x 8ea

While this landmine-dominant program was fun to build (and he crushed it), the takeaway here differs from what program Mitch followed. Instead, the lesson is that you don’t have to do “traditional” lifts to get in great shape. 

The primary reason you strength train during a fat loss phase is so that you can maintain muscle mass. It’s not so you can burn more calories. 

How do you do that when you’re eating less calories? Keep enough volume (sets x reps) in your program. Get that right and you can maintain muscle mass during a cut even when you’re injured. 

Resistance bands, sandbags, a minimal setup like Mitch’s, or even bodyweight variations pushed to failure can all work. No squats or deadlifts are required. 

How Diet Flexibility and Food Quality Led to Results. 

Lastly, Mitch’s diet also played an important role in his results. No matter what workout plan you follow, you can’t escape the physics of fat loss. To lose fat, you need to consume fewer calories than your body burns every day. 

What was Mitch eating? It varied, but given Mitch’s personal preferences, Coach Natalie created a flexible diet to help with consistency and focused on food quality (to reduce overeating behaviors) while still keeping in foods he loved, including beer. Here’s a sample day:

Breakfast: Scrambled eggs, avocado, and toast

Lunch: High protein/high fiber shake for lunch (Banana Chia Shake)

Dinner: Flexible dinner of his choice with lots of vegetables and some lean protein. Sometimes made at home, but also used take-out options at times. 

Snacks: Fresh fruit, occasional beer

It’s Your Turn. 

If you’re looking for more personalization and hands-on support our online coaching program may be right for you. Every client is assigned two coaches — one for nutrition and one for fitness. Find out more here.

BJ Ward

B.J. holds a B.S. in Health and Human Performance and multiple certifications, including Precision Nutrition Level 1 and BioForce Certified Conditioning Coach. Over his 14-year coaching career, he’s been fortunate enough to coach a wide range of clients. From online clients looking to get in great shape to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), and professional skateboarder Sean Malto. Before beginning his training career, he was a sports science lab research assistant.

The post How to Lose Fat Without Squats or Deadlifts appeared first on Born Fitness.

John was a busy pre-med student tired of feeling skinny and slim. He wanted to add size. And he wanted to feel strong. The challenge is that John is what we call a “hardgainer.” Long and lean, with less than optimal genes for building muscle quickly. 

But being a hardgainer isn’t a muscle-building curse. While genetics inevitably do make a difference, your genetics are not preventing you from adding on pounds of muscle. With our help, John layered on 20+ pounds in just over seven months. Throw the excuses out because that’s incredible progress. 

How did John finally break through for more growth – and how can you achieve similar results? If you want to transform your body there are two muscle growth breakthroughs you need to know. 

Muscle Growth Breakthrough #1: Focus on Progression

We kept John’s training simple. But don’t mistake simple for effective. If you want to build muscle, it comes down to getting stronger and progressively doing more work month after month. 

And if muscle-building is the goal, then variety is your friend. This doesn’t mean altering up your workouts every day, but it does mean going through cycles where you rotate your reps and the movements you perform.

In John’s training plan, we alternated between strength-focused plans for one month, emphasizing lower reps and increasing weight each week. Then, the next month, we’d emphasize higher sets and reps, but with moderate weight (instead of max). 

To help illustrate what these plans might look like, here is a simplified example of how you could set up each training month: 

Month 1 – Lower Reps, Increasing Weight

Week 1:

• Exercise 1 – Squats: 4 sets x 6 reps (70% of your one-rep max)
• Exercise 2 – Bench Press: 4 sets x 6 reps (70% of your one-rep max)
• Exercise 3 – Deadlifts: 4 sets x 6 reps (70% of your one-rep max)

Week 2:

Increase the weight by 5-10 pounds (depending on your strength level) for each exercise compared to Week 1.

• Exercise 1 – Squats: 3-4 sets x 6 reps (75% of your one-rep max)
• Exercise 2 – Bench Press: 3-4 sets x 6 reps (75% of your one-rep max)
• Exercise 3 – Deadlifts: 3-4 sets x 6 reps (75% of your one-rep max)

Weeks 3 and 4 would continue this progression, eventually ending at 85% of your one-rep max. 

Month 2 – Higher Sets and Reps, Moderate Weight

Week 1:

• Exercise 1 – Reverse Lunge: 4-5 sets x 10 reps (60% of your one-rep max)
• Exercise 2 – Dumbbell Incline Press: 4-5 sets x 10 reps (60% of your one-rep max)
• Exercise 3 – Prone Leg: 4-5 sets x 10 reps (60% of your one-rep max)

Week 2:

Increase the weight by 5-10 pounds for each exercise compared to Week 1.

• Exercise 1 – Reverse Lunge: 4-5 sets x 10 reps (65% of your one-rep max)
• Exercise 2 – Dumbbell Incline Press: 4-5 sets x 10 reps (65% of your one-rep max)
• Exercise 3 – Prone Leg Curl: 4-5 sets x 10 reps (65% of your one-rep max)

Weeks 3 and 4 would continue this progression, eventually ending at 75% of your one-rep max. 

It’s a good reminder that multiple rep ranges can lead to growth, but it’s important to focus on a specific goal and make it easy to see progress. Dramatically changing your workouts each session might seem like a good idea, but not if it makes it hard to track progress and improve in the ways that allow you to pack on muscle. 

Muscle Growth Breakthrough #2: Pushing the Calorie Threshold

Like most hardgainers, John’s biggest challenge was eating enough. If your goal is to build muscle, you need to eat more calories than you burn (plus consume adequate protein). These are the raw materials for new growth. 

Sounds great, right? You get to eat more food! 

But, this isn’t always easy or as fun as it sounds when you’re naturally very lean like John. “Hardgainers” like John often feel full before hitting their target calories for the day. Eating becomes a chore. 

That’s why you need to change the rules of eating for muscle building. You might need to eat past your hunger to put on new muscle. (Note: this is very different when focusing on fat loss and body recomposition, which is shifting your body fat percentage.)

High-quality foods should form the base of any good diet, think your protein, produce, and fiber-rich carbs). Yet, we often suggest adding higher-calorie foods traditionally labeled as “unhealthy” for clients struggling to eat enough.

Finding ways to sneak in extra calories in ways that are fun and enjoyable can make eating less of a chore, and help pack on the necessary calories. 

Little wins can be healthy-ish behaviors, like adding extra peanut butter to your smoothies or having a second serving of pasta. But, it can also mean hitting up Shake Shack and enjoying a milkshake. 

We’re not encouraging a free for all, but these foods provide a ton of calories and take up less volume in the stomach (meaning you feel less full). And that gets the job done and presses the right buttons so your training turns into muscle. And, when done right, it means more muscle without much added fat. 

Ready to create your own muscle growth breakthrough?

With Born Fitness Online Coaching, you’ll have not one, but two dedicated coaches – one for fitness and one for diet. Say goodbye to generic muscle-building workout plans and cookie-cutter meal plans that don’t work. We’ll help you create a customized plan that challenges you and helps you build muscle effectively. You can apply here if interested.

BJ Ward

B.J. holds a B.S. in Health and Human Performance and multiple certifications, including Precision Nutrition Level 1 and BioForce Certified Conditioning Coach. Over his 14-year coaching career, he’s been fortunate enough to coach a wide range of clients. From online clients looking to get in great shape to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), and professional skateboarder Sean Malto. Before beginning his training career, he was a sports science lab research assistant.

The post How To Build Muscle As A Hardgainer appeared first on Born Fitness.

There’s nothing quite like a deadline to get your butt in gear. Sparta was highly motivated, crushing gym workouts and diving into tracking his food (something that works well for him). 

But, after losing weight initially, Sparta’s progress stalled…and stalled. The scale didn’t budge for almost 6 weeks. 

The funny thing? This isn’t abnormal. 

Most people freak out when the scale gets stuck and assume something is broken. Yet, plateaus are part of the process of long-term, sustainable weight loss. 

Sometimes the scale isn’t moving simply because your body is adjusting to change. Your body needs time to recalibrate to your new lower weight. This is a process known as set point theory. 

But, when the scale is stuck, it can still be frustrating. So Sparta’s story is one of patience and reward. When things don’t keep going your way, don’t quit. As you can see, Sparta reaped the rewards. 

What led to Sparta’s plateau-busting success? Patience, a great plan by Coach Natalie, and a few minor adjustments led to major results.

Don’t Trust Activity Trackers. 

First, he learned not to rely on activity trackers. Many people (like Sparta) use these tools to gauge how much they can eat and still be in a deficit. 

Activity trackers are notoriously inaccurate, so if you use them to adjust how many calories you can eat per day, you’re likely to overeat and gain weight. 

A study published in the Journal of Personalized Medicine found that the numbers given for energy expenditure (calories burned) by a variety of wrist-worn devices were off by 27.4% to 93%.

In the study, the Fitbit Surge provided the most “accurate” reports on calories burned, but it still overestimated how many calories you burned by an average of 27.4%. Yikes. (For context, The Apple Watch was overestimated by 40%.) 

Here’s why this is a big deal. Fat loss occurs when you consume fewer calories than you burn (no matter what diet or workout program you follow). This is hard for many people, but it’s much harder if you’re overeating the calories you think you’re burning during your workouts. 

Let’s say your FitBit reports that you burned ~650 calories during your workout (you got after it) and you decided to reward yourself with a 600-calorie meal. After all, you earned it. On the surface, this is fine.

But, according to the research above, you likely only burned around 435 calories during the workout, meaning you just overate by 150 calories. And that’s using the most accurate tracker in the study. 

Additionally, if you’re also tracking your macros, most fat-loss calorie equations already include your activity in their formula. They’ve factored in your workouts (and daily movement) so you don’t have to. So, if you’re adding calories from your workout, it means that you’re even more likely to overeat. 

This isn’t to say that activity trackers aren’t valuable. Your workout data can serve as a benchmark instead of a calorie measurement. This will give you a good idea of if you did more or less activity than yesterday (or last week). 

But, don’t let this data factor too heavily into the number of calories you eat. Keep your diet plan consistent.

Coach Natalie asked Sparta only to use the activity tracker as a “movement metric.” By comparing how much he moved from day to day and week to week, he could ensure he was staying active outside the gym. These non-workout “workouts” are a fat loss “hack” that works wonders. 

Time to get real (with yourself). 

More importantly, Sparta made a mental shift. 

With Coach Natalie’s help, he took a step back and leaned into identifying what habits were keeping him stuck. He quickly realized he wasn’t being honest with himself. 

“I was making excuses about my diet. I always seemed to justify eating like a garbage barge because it was “infrequent” (Narrator: It wasn’t), or a “special occasion,” or…or…or. What I realized was I eat when I get bored, and I’m inherently lazy, so I would always opt for what was easiest.”

Together, Sparta and his fiance worked to hold each other accountable. He also limited eating out to once per week and recreated routines from pre-COVID (when he would prepare meals to take to work) that worked in his new work-from-home reality. 

The results? 

“Honestly, it feels good to get my sexy back. I now have more energy, more strength, and I’m quite a bit leaner. In general, my attire is more fitted, which is also more confidence-boosting. And when I walk past a window, I now see someone who looks healthier. And my ass looks better too.” 

Interested in learning more about coaching? You can explore our personalized coaching program here.

BJ Ward

B.J. holds a B.S. in Health and Human Performance and multiple certifications, including Precision Nutrition Level 1 and BioForce Certified Conditioning Coach. Over his 14-year coaching career, he’s been fortunate enough to coach a wide range of clients. From online clients looking to get in great shape to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), and professional skateboarder Sean Malto. Before beginning his training career, he was a sports science lab research assistant.

The post How to Turn Plateau Into Progress appeared first on Born Fitness.

These chambers allow scientists to better understand diseases that affect the human body, including things like obesity and metabolic disorders. They also definitively answer the question that’s been debated for decades: calories do matter. And, they are the primary factor that influence whether you gain or lose weight. The question is whether a “calorie is a calorie” and more about understanding why all calories are not equal.

No scheduled trips to your nearest metabolic chamber? Don’t worry. We’ll help you make sense of what foods influence your metabolism and hunger, and how you can make food work for you. 

What Is A Calorie?

We often think of calories as something we eat, but, the truth is, a calorie is simply a unit of energy. More specifically, a calorie is the amount of energy required to raise the temperature of one gram of water by one degree celsius. 

What does the temperature of water have to do with calories in your food? Well, scientists determine the amount of calories in a food using a technique we’re all guilty of in the kitchen: they burn it

This process is called bomb calorimetry. First, you place an ingredient in a sealed stainless steel container surrounded by water. Then, heat is applied to the food until it burns. This chemical reaction generates a ton of heat and slowly heats the surrounding water. Scientists then measure how high the temperature of the water rises to calculate the number of calories in the food. 

Although accurate, this process is slowly losing favor. Today, most calories listed by the USDA and FDA are calculated in a different way. Instead of burning the food, the total amount of calories are determined by adding up the calories provided by the individual components of the food. This means determining the amount of energy from the protein, carbohydrates, fat, and alcohol. 

This method works because the calories in a gram of protein, carbohydrates, fat, and alcohol remain constant. Each macronutrient has the following caloric values:

• 1 gram of protein = 4 calories 
• 1 gram of carbohydrates = 4 calories 
• 1 gram of fat = 9 calories 
• 1 gram of alcohol = 7 calories 

That’s how you add up the calories in your food. But, that’s not the entire story. As you’re about to find out, macronutrients are metabolized differently, which is why all calories are not equal. Some foods (like protein) burn more calories during digestion, and other foods (like the fiber in your carbs), affect hunger and appetite. 

Understanding how to balance your diet to give you the right amount of sanity – while not letting your hunger go wild – is the key to feeling in control of your diet. 

Why Calories Are Not Equal (And What It Means For Your Meals)

The confusion about calories is less about how many grams are in a particular food after it’s cooked or when it’s in a package, and more about how your body makes use of those calories once you eat and digest food. 

The human body is the greatest machine ever built. You need a certain number of calories to carry out every day functions like breathing, walking, and thinking. And because your very survival depends on calories, your body processes foods differently to help fuel all of your needs. 

To understand how you gain and lose weight, you need to think about energy balance, which is the old calories in vs. calories out debate. Although many things can impact energy balance, the type of calories you consume plays a large role. That’s why all calories aren’t equal.

Your daily metabolic rate is influenced by many things. The three main components are:

• Basal metabolic rate (BMR): This is the amount of energy your body needs to work. 
• Thermic effect of food (TEF): This is the amount of energy you burn when you eat.
• Exercise and activity: This is the calories you burn from movement and exercise. You can split this into different categories, such as NEAT (thins like moving around and fidgeting) and your traditional workouts. 

What most people don’t realize is that 65 to 80 percent of the calories you burn every day is from your basal metabolic rate. Physical activity and the foods you eat make up the remainder of your metabolism, but that doesn’t mean they’re insignificant.  

Protein, carbs, and fat are all metabolized differently. Eating 100 calories of protein is different than eating 100 calories of carbs because protein has a higher thermic effect of food (TEF).

When you eat protein, up to 30 percent of the calories can be burned. In the example above, if you ate 100 calories of protein, roughly 70 calories would hit your body because 30 calories would be burned as a result of the protein’s high TEF.

In other words, the greater the TEF, the more this will influence the “calories out” portion of the calories in minus calories out equation (because not all of those calories will end up in your body and stored). Comparatively, carbs have a TEF of just 5 to 10  percent, and fat is usually around 3 to 5 percent.

This is one reason why higher protein diets tend to be associated with weight loss and maintenance. But, it’s only part of the story. 

The Domino Effect of Eating More Protein

Protein also has a domino effect on hunger that makes it a great foundation for muscle gain and weight loss. 

When you eat protein you increase what’s called satiety. This means a protein-rich meal leaves you feeling fuller and desiring less food (i.e. eating fewer calories). 

It’s why high-calorie (some might consider them empty calories) options like fast food or ice cream can leave you feeling hungry just a few short hours later. It’s not just the calorie count of these foods. It’s that they don’t meet your body’s needs for hunger control, so you desire more food even when your calorie intake is high. These foods are fine to have once in a while, but they make it harder to stay full.  

A high-protein meal can boost the release of a hormone (ghrelin), which helps quiet your hunger and plays a role in determining how quickly your hunger returns after a meal. 

When you combine all of the benefits, it’s easy to see why eating more calories from dietary protein helps create a caloric deficit. Protein burns more calories (the higher TEF) and reduces the “calorie in” portion of the equation by affecting how much you’ll eat later in the day. 

Plus, giving your body the protein it needs to recover from strength training can help you build more muscle mass. 

Protein isn’t the only macronutrient that helps control your hunger. Fiber, which is found in carbohydrates, is also incredibly effective at increasing fullness without adding too many calories. Most fibrous foods have low energy density, which means you can eat a lot without taking in too many calories. 

Learning how to eat the foods that keep you full is a simple way to give you more flexibility. The goal with any diet isn’t too restrict – it’s to provide more freedom. 

If you focus on making at least half of your plate from proteins and fiber, you’re more likely to stay full and not overeat. 

That way, you still have the ability to eat other foods that aren’t as nutritious. For example, although 100 calories from chicken is different from 100 calories from a candy bar — we’re still talking about 100 calories. If the candy bar doesn’t lead to you eating 10 more candy bars, then worrying about those 100 calories is time and stress your mind and body doesn’t need.

It’s why effective diets, in general, can consist of 80 to 90 percent more nutritious foods (think vegetables, fruits, nuts, seeds, higher fiber carbs, and protein) and 10 to 20 percent of foods with fewer direct health benefits. That’s the type of balance that will deliver results and prevent burnout.

Read More

1. The Art And Science of Food That Fills You Up
2. How Food Becomes Belly Fat
3. Does Having More Muscle Really Increase Your Metabolism?

Adam Bornstein

Adam Bornstein is a New York Times bestselling author and the author of You Can’t Screw This Up. He is the founder of Born Fitness, and the co-founder of Arnold’s Pump Club (with Arnold Schwarzenegger) and Pen Name Consulting. An award-winning writer and editor, Bornstein was previously the Chief Nutrition Officer for Ladder, the Fitness and Nutrition editor for Men’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness. He’s also a nutrition and fitness advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. According to The Huffington Post, Bornstein is “one of the most inspiring sources in all of health and fitness.” His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, and E! News.

The post Is A Calorie Really A Calorie? appeared first on Born Fitness.

But, the most common question usually revolves around, “How much protein can I eat in one meal?”

Personally, I like this question because it’s practical. You want to eat and enjoy. That’s always my first rule for meals. But, for many people (including those in here), you’re also eating for some health goal. So the question makes sense because science makes it hard to understand, “How much?”

A lot of what you’ll see online suggests that you only “need” 20 to 30 grams per meal. That gets twisted into you can only “use” 20 to 30 grams of protein. So let’s clear that up: You can digest and eat much more than 20 to 30 grams of protein per meal. 

It’s true that somewhere around 30 grams you will maximize muscle protein synthesis (the process of using protein for building muscle), but that’s not the only reason to eat protein. And, if you eat more than 30 grams in a meal, there are many additional benefits to eating more beyond muscle protein synthesis. 

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I thought I knew the answers to these questions, but when I formulated all of the products for Ladder, I quickly learned that there’s a dark side of the supplement industry that has nothing to do with illegal ingredients or dangerous products.

In many cases, the “good” supplements you take might not be giving your body what you think. That’s because different types of whey proteins might make a difference in absorption.

And, more importantly, the number of loopholes on supplement labeling makes it almost too easy for supplement companies to lie about what’s on the label.

In the last 10 years, research shows that health officials have issued almost 800 warnings to dietary supplements containing dangerous ingredients. And, in nearly every case (98%), the USDA found that the ingredients in question were nowhere on the label.

If you want to make sure the label you’re reading is accurate, make sure you’re taking a product that has a third-party certification. Good options include NSF Certified for Sport, Informed Sport, and BSCG.

If there’s no third-party certification, just know that means no one has validated that what is says on the label is actually in the product.

Beyond smoke and mirrors on your protein label, here’s what you need to know about choosing between different protein powders and how to find the best whey protein for your needs and hard-earned money.

What is Whey Protein?

Whey protein is considered the gold standard protein for a few simple reasons: it’s high in protein per serving, lower in carbs and fat, and is loaded with all of the essential amino acids and high levels of the BCAAs. And, its absorption is very high, meaning your body can put that protein to work to help with muscle growth and recovery.

That doesn’t mean whey is your only protein option or that others aren’t good substitutes. After all, whey is dairy-based. So, if you have a dairy allergy, it could be an issue. If you’re just lactose intolerant (as you’ll find out), some whey options might not cause any issue.

But, if you’re looking for a convenient, affordable way to add more protein to your diet, whey protein is one of the best options you’ll find.

How Is Whey Protein Made?

Whey comes from milk and is a byproduct of the cheese-making process. When you turn a gallon of milk into a block of cheese, you add enzymes to the liquid. This causes the liquid to separate into liquid and curds. The leftover liquid is pure protein, which becomes whey.

Understanding how whey is made will help you make sense of why there are different types of whey, such as whey protein concentrate, whey protein isolate, and whey protein hydrolysate.

The more you process and filtrate the product, the more it makes little changes to the final version of the whey.

You’ll hear a lot of different benefits (and see that some proteins are more expensive), but most of it is just marketing hype.

Whey Protein Concentrate

Whey protein concentrate is the most basic form of whey protein. That doesn’t mean it’s bad, but there are regulations that mean whey protein concentrate can have a wide range of purity.

By law, being labeled as “concentrate” means that the product can be anywhere between 35 to 80 percent protein by weight.

This is a big deal if you’re worried about the amount of protein you’re using and absorbing. Put another way, if you scoop out 100 grams of protein powder, it can be called concentrate if anywhere between 35 and 80 grams of that scoop is protein.

That’s a pretty big range, which is why third-party certification is so important. If you don’t have someone validating the label accuracy and you see whey protein concentrate on the label, it’s harder to know exactly how much protein you’re really getting.

If the label is accurate, whey protein concentrate is a good option for most people because of its price and value.

But, it does have some limitations, if you need to consider smaller details like carbs, fats, and lactose in your protein.

If you want an idea of how whey concentrate is created, here’s a good visual: imagine liquid whey falling off a conveyor belt into a bucket. The liquid is filtered for impurities, dehydrated, turned into a powder, flavored, and there you go — delicious whey protein!

Because it’s such a simple process, whey concentrate tends to be the cheapest source of protein supplementation.

Whey Protein Isolate

Whey protein isolate, from a legal standpoint, provides a little more peace of mind about the purity of your protein. That’s because earning “whey protein isolate” on a label means that, unless your supplement provider is lying (which, unfortunately, does happen), means that your protein must be, at least, 90 percent protein by weight.

Going back to our 100-gram example, if you scoop out 100 grams of protein, then you will be getting a minimum of 90 grams of protein.

Many supplement companies tout that their isolates are more “pure.” They’ll use marketing tactics to brag about their filtration process, whether it’s ion exchange, cold-filtration, or microfiltration. All of these methods filter out different-sized particles to help you get a “clean” version of whey.

That’s not to say these don’t have different minor benefits (for example, most isolates have less than 1 percent lactose), but whey isolate is defined by protein by weight, not by filtration.

Because of the extra level of filtration and higher guarantee of protein by whey, whey protein isolate tends to have a higher price relative to concentrates. This is because whey protein isolate will have fewer carbs, almost no fat, and almost nonexistent levels of lactose. Additionally, whey protein isolate tends to have better solubility, which makes it easier to mix and creates a “smoother” drink.

Whey Protein Hydrolysate

Unlike concentrate and isolate, whey protein hydrolysate goes through a very different process.

Hydrolysate is a protein that is treated with enzymes and acids to reduce particle size and destroy “quaternary protein structures.” (That’s a mouthful, but it means removing bioactive immunoglobulins, which can help support immune function).

The origin of hydrolysis in dietary protein arose from a need to make baby formulas non-allergenic.

Research shows that whey protein hydrolysates are absorbed faster than isolates or concentrates. This is mostly due to no gastric digestion being needed for hydrolysates.

The hydrolysates also seem to increase muscle protein synthesis (MPS) quicker than other forms of protein. But, research suggests that it doesn’t necessarily result in more muscle.

That’s because total daily protein is more important for muscle gain than the speed of protein digestion. If you are focused on gaining muscle (or even losing fat), it’s more important to focus on how much protein you eat in a day than how quickly it’s absorbed. 

The speed of digestion does come with a few downsides. Whey hydrolysates tend to be more bitter because the amino acids proline and leucine are no longer being constrained in a protein structure, which means it hits your taste buds differently.

Whey protein hydrolysate is also the most expensive form of protein

What about Soy Protein?

Soy protein isn’t a variation of whey, but it’s oftentimes compared and criticized when compared to the popular dairy protein.

Most of the fear and concern are linked to phytoestrogens in soy protein. People worry that those phytoestrogens will decrease testosterone levels and not support muscle building.

But, if you decide to go the soy route (for whatever reason), the downsides are low. All soy sold in food products (except raw soy products such as edamame), including soy protein, are heat-treated before they are sold.

This heat treatment destroys select enzymes in the soy (such as trypsin), which prevents the digestion of protein in your stomach and small intestine.

Additionally, soy proteins are processed in two ways that are similar to whey.

If you’re creating a soy protein concentrate, manufacturers leech the protein with ethanol and neutralize the pH. This process removes most of the soy isoflavones, which are left floating in the ethanol and no longer in the soybean.

This is an important step because it means that soy concentrate supplements are incredibly low in soy isoflavones, and thus they are not really a concern.

As for soy isolate, the ethanol leeching is not mandatory (instead it is optional), so it’s possible that some soy isoflavones may be present.

As for the soy isoflavones themselves (let’s assume you do routinely consume them), they are not too much of a concern for male fertility and health. That doesn’t mean soy can’t have any hormonal impact. But, it does mean that you need to eat a lot of soy protein to potentially have any disruption of your hormonal levels, and it needs to be a soy protein isolate (which is less common).

For most people, having a soy protein shake per day wouldn’t come anywhere near the soy protein threshold, and, therefore, there’s not much need to worry if you choose soy as a whey protein alternative.

READ MORE: 

The Protein Guide: How Much Protein Do You Really Need? 

What is the Best Protein Powder?

The Curious Case of Why People Fear Protein

Adam Bornstein

Adam Bornstein is a New York Times bestselling author and the author of You Can’t Screw This Up. He is the founder of Born Fitness, and the co-founder of Arnold’s Pump Club (with Arnold Schwarzenegger) and Pen Name Consulting. An award-winning writer and editor, Bornstein was previously the Chief Nutrition Officer for Ladder, the Fitness and Nutrition editor for Men’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness. He’s also a nutrition and fitness advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. According to The Huffington Post, Bornstein is “one of the most inspiring sources in all of health and fitness.” His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, and E! News.

The post The Different Forms of Whey Protein And What’s Best For You appeared first on Born Fitness.

If you’ve ever read a fitness magazine or searched for any health-related information on the Internet, this is probably how you feel. Or, maybe it’s more like, “WTF! Why does every piece of information contradict one another?”

Every day, it can seem like something is bad…and then good…and then bad again. At some point, you might even wonder what is safe to eat. 

First carbs are bad, then fats, and even protein is criticized (wrongly) for causing kidney issues.  

The campaigns to push dietary agendas are enough to make you think Paleo and Atkins are running against Mediterranean and Low-Sugar for the office of diet supremacy. Like any election, all candidates have their flaws, but that doesn’t mean they are fundamentally flawed. The diets that work are the ones that align with food preferences and lifestyle in a way that just fits. 

And while you can safely assume any plan that includes the words “cookie” or “miracle” is full of shit, trying to tackle every new diet trend would be an impossible task.

Instead of naming names, here are three simple tips to help you figure out what actually works and what might work best for you.

Don’t believe any plan that points out one “enemy.”

So many new trends in the health and fitness world use smart marketing techniques to both scare you and promise quick results. 

Weight loss is a complex topic. If something promises to change one thing and everything will get better, then it’s probably a lie.

That’s because your ability to lose fat will be determined by calories, but that’s only a small piece of the picture. It’s also influenced by the quality of those calories, your hormones, stress levels, your health history, genetics, the exercise you perform, age, your family history, and a host of other factors. 

Does that mean you need to become an expert in nutrition in order to start a new eating plan? Most definitely not. But, it does mean that if any diet suggests changing one element is the “key to success,” you should be skeptical.

And yet, look for any diet book, and any of the following are singled out as the “primary” cause of weight gain:

• Carbs
• Fat
• Wheat
• Dairy
• Gluten
• Lactose
• Sugar
• Late-night eating
• Fasting
• Elimination of overnight meals
• Processed and/or packaged foods

Can adjusting your diet around these principles lead to weight loss? Of course. But, it’s likely not the long-term solution. 

In general, you want to limit unnecessary restriction of foods you might enjoy. Completely removal limits the likelihood that you’ll stick with the plan, and that means it’s designed to fail. 

For example, some people might have to avoid certain foods or ingredients because of food allergies (this topic is an entirely different and fascinating beast), but most people are overreacting and cutting foods from their diet because they’ve been tricked into believing these “bad foods” are a health problem. They’re not. 

For the most part, odds are you don’t have a food allergy — no matter how much the latest book might try to convince you otherwise.

Case in point: Research found that 86 percent of people who thought they were gluten intolerant were not.  And scientists estimate that only one to two percent of people in the world actually suffer from gluten intolerance. 

If you’re truly allergic to a food, then you’ll experience a reaction in your body similar to how pollen crushes my sinuses every summer when you eat them.

But, this is where reality ends. If you’re trying to understand nutrition, it’s best to consider the words of Dr. Mike Israetel, a professor of exercise science.

“Ultimately, successfully countering weight gain and obesity is a combination of many nutrition and behavioral principles that keep the fundamentals (like calorie balance) in mind. Catchphrase demonization of a single nutrient as a magic-bullet cure is unlikely to ever be the solution, and–in fact–more likely to create problems and confusion about how to fight obesity.”

Think of dieting like dating (hear me out).

Looking at what works for your friend, sister, co-worker, or favorite Instagram star is a bad idea. And yet, that’s often how a lot of people get inspired to start a new diet. Instead, think of healthy eating like dating .

You wouldn’t choose to be in a relationship with someone who you despise from day one, so why would you do that with the foods you have to eat. Every. Single. Day.

Anything that sounds like it would make your life miserable is going to be a problem. Because while your body might survive just fine, your mind won’t. You will quit the plan, you will learn to hate nutrition, and you’ll probably end up more confused and a few pounds heavier than when you started.   

After working with hundreds of clients over the past 10 years, here are a few things I’ve seen:

Bad relationship No. 1: Molly wants to try a low-carb diet but loves pasta. She’ll be OK for four to six weeks, snap, pay rent at her favorite Italian spot for the next month, and then think dieting can’t work.

Bad relationship No. 2: Paul loves dessert. He tries a clean eating plan of chicken and broccoli… which satisfies him for about two weeks, before he becomes grumpy and hates his life.

Bad relationship No. 3: Rebecca loves breakfast. It’s her favorite meal of the day. But she’s heard that intermittent fasting works and that she needs to start her meals at 12 p.m. every day and only eat for an eight-hour window. This relationship does not go well.

The problems repeat over and over (and over) again. Choosing a diet because it sounds good or because it worked for your BFF and not prioritizing your personality, preferences, and lifestyle sets you up to fail before you’ve even stocked your fridge full of raw meat and vegetables (Paleo, anyone?).

You can build a healthy diet that’s higher-carb, allows dessert, and may or may not include breakfast (some mornings are crazy).

“Do what works for your body” is simple advice, but it works incredibly well. And it makes perfect sense. You have a different body from your friends or siblings, so why wouldn’t you want to make slight, personalized adjustments that seem to fit?

If you want to live a healthy, low-stress life, you need to consider whether a plan is a good fit for you. If it’s not, look for something else. There are a lot of options and a lot of them work, no matter how much certain experts may try to condemn competing ideologies.

At the end of the day, weight loss starts with burning more calories than you eat (science nerds call this a “caloric deficit.”) It doesn’t end there, and many other factors must be considered. But start with something doable and you won’t be finding yourself exhausted and frustrated in just a few weeks.

Don’t buy the hype

The most important parts of any healthy eating plan–whether low-carb, low-sugar, or anything in between–are consistency and sustainability. I’ve written about it many times, but four-week fat-loss plans are full of lies. 

“Thirty-day solutions” sound great on paper, but they don’t play out so well after the first 30 days. You can lose weight quickly, but most of those “get-fit quick” plans are all smoke and mirrors. 

Eating is social, fun, and should bring happiness. You should feel in control and know that your healthy choices are making a difference and helping in the ways you want.

The hardest thing about consistently eating healthy is the fact that no one wants to “be on a diet.” That’s why we’re often drawn to the quickest solution available, so we can get the results we want and return to our “normal” existence.

My suggestion: Do everything possible to ignore the instant gratification. It only leads to more frustration. It’s OK if you’re confused by food and nutrition and/or have no idea where to even begin. At some point, this is a struggle for everyone.

When it comes to nutrition and your body, you must see the bigger picture. Just as you don’t transform your body by doing one exercise repeatedly for 30 days, you won’t change your body permanently by committing to something for such a short period of time.

Exceptions exist, but if healthy weight loss is your goal, one to two pounds per week — on average — is a great goal. Anything faster than that usually means you’re losing more muscle (and not fat).

And the average part is important. One week you might lose 4 pounds. The next week you might lose zero pounds. Think of weight loss in 2-4 week periods but mini-stalls are part of the process. 

Many people quit their weight loss journey because they think they are stuck when, in reality, they are still on track. 

The 1-2 pounds per week might not sound like much, but it adds up fast. Think about it: you can stick with it for three months, you could be looking at as much as 25 pounds of fat loss. Not too bad, right? And because it was done progressively, focusing on what works instead of hype and false promises, you’re more likely to keep it off for good.

Need help figuring out the best diet plan for your needs?

Get your questions answered. Sign up for Born Fitness online coaching. To learn more, click here.

READ MORE: 

Why 99% of Diet Plans Really Fail (Hint: It’s Not Dessert)

FLAWED: The Tom Brady and Giselle Bündchen Diet Plan

Do You Really Need To Eat Chicken And Broccoli?

Adam Bornstein

Adam Bornstein is a New York Times bestselling author and the author of You Can’t Screw This Up. He is the founder of Born Fitness, and the co-founder of Arnold’s Pump Club (with Arnold Schwarzenegger) and Pen Name Consulting. An award-winning writer and editor, Bornstein was previously the Chief Nutrition Officer for Ladder, the Fitness and Nutrition editor for Men’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness. He’s also a nutrition and fitness advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. According to The Huffington Post, Bornstein is “one of the most inspiring sources in all of health and fitness.” His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, and E! News.

The post The Hierarchy of Nutrition appeared first on Born Fitness.

In the first week, more than 4 million people clicked through the post. On one hand, part of me felt like we succeeded. On the other hand, my growing frustration shifted to something much bigger: Are any of these articles really helping you improve your diet?

Sure, you could say that not reaching for a tapeworm or cabbage soup is a win, but I’m not sure that anyone who chooses those options feels like they’ve found the perfect way to eat. Instead, they’re just trying to get small wins, even if it means taking a short-term loss in enjoyment from eating.

The frustration and guilt I experienced from that article changed my career (I left my job shortly after) and the way I wanted to help people. Just as importantly, it made me rethink which diets are really dangerous.

And, rather than starting with the obvious, I started to wonder if a timeless staple — chicken and broccoli — was a part of the problem.

If your diet only consists of chicken and broccoli, it should be because that’s your choice. Not because you believe bland foods are the only way to a better body and improved health.

What Is The Chicken And Broccoli Diet And Why The Craze?

It’s not as much a “diet” as it is a mentality of what you must eat in order to be healthy. As you’ll see, when you survey diet coaches, RD’s, and nutritionists, the majority point to “chicken and broccoli” as being a staple of a healthy diet.

Why is eating chicken and broccoli seen as the picture of health? On the surface, there are many obvious and fair reasons. Skinless chicken breast is lean meat that is a good source of lean protein. And, when it comes to vegetables, the “broccoli diet” approach is as old as time. Need a vegetable? Just add broccoli.

The combination is high protein, low fat, low carb, and not very caloric. It’s the reason why it became the staple of old-school bodybuilding diets because that combination helps control body fat when substituted for multiple meals per day.

It became a craze because it works…technically. If you eat chicken and broccoli multiple times per day it can help you lose weight and insert “healthier” options into your diet.

But, if following a healthy diet was as simple as pressing the “chicken broccoli” easy button, then no one would ever struggle with their weight.

The reality is that following a diet (any diet!) is incredibly difficult. Research has compared 4 popular diets and found that on each one, the longer you were on the diet the harder it was to follow the diet.

It didn’t matter if it was high protein, low fat, low carb, or some variation of a balanced approach.

And some of that is the result of a chicken and broccoli mentality. If you believe that eating a limited number of foods — and options that you might, admittedly, find less-than-desirable —then burnout is very likely to happen and weight loss won’t last.

Why Dietary Ends Don’t Justify Dieting Means

Let’s return to the idea of “dangerous diets.” It’s fascinating to think about because even though many of them are seemingly crazy (honestly, who wants a tapeworm?), people are still willing to give these diets a try.

The desire to lose weight, build muscle, or live longer is such a powerful end-goal that we’re willing to go the farthest lengths to try almost anything to achieve the results we desire.

There are three important factors to keep in mind when considering your own diet.

1. Chasing a goal gives us a rush. We know that the anticipation of something gives us a bigger shot of dopamine than the end result. It’s why it’s important to enjoy the journey, but also something to keep in mind when selecting diets. The idea of getting fast results (with higher cost or discomfort) will charge your brain with feel-good chemicals that can blind you from what the actual experience will be like.
2. Diet culture is messing with your perception. If you’re willing to eat (or more appropriately, not eat) almost anything to lose weight, then some prior experience must have made extreme scenarios appear doable. Hold this thought for a moment because it’s incredibly important. 
3. Don’t take the quick weight-loss bait. Just remember, if it sounds too good to be true or extremely temporary, then it’s unlikely to give you the results you want. Or, it’ll be all smoke and mirrors. If your goal is to lose fat, you don’t need to lose 10 pounds really quickly only to gain it back just as fast. This does far more damage than we can begin to explain. (Yeah, we’re looking at all those 7-day cleanse diets.)

For a moment, let’s revisit point #2 about the current diet culture. Your willingness to pursue extremes might be the result of the nutritional institution of unfair diets.

What’s an “unfair diet?” Any plan that instills the belief that healthy eating must be:

1. Limiting or restrictive
2. Unenjoyable
3. Bland and flavorless
4. Inflexible
5. Shifting from one extreme to another

While many coaches scoff at the juice cleanses and cabbage soup diets of the world (myself included), are these really that much worse than “healthy” plans that result in you losing your mind, binging, thinking your body is broken, or believing that a good diet is impossible to maintain?

It’s easy to see how both are a problem, but when you grab the tapeworm, at least you have a sense that you’re going to an extreme. When you follow the “never eat dessert” diet, you’re building a belief that health requires long-term sacrifices that don’t feel sustainable.

It doesn’t have to be a black-and-white decision between extremes.

The Unofficial Great Diet Experiment

What happens when you ask a nutrition expert to put together “the perfect human diet?” You might be surprised.

To get a sense of what is shaping your opinion of “healthy diets,” I ran an experiment. I reached out to diet and nutrition coaches with social media followings (combined) of at least 50,000 people. Admittedly, some were credentialed RD’s, others had nutrition certifications, and others fell into an unclear category of expertise.

The goal was to understand how people position the foods you should be eating. I wanted the coaches’ opinions on the type of diet they would create for a client, and I provided some very specific guidelines.

The final tally of contributors included: 3 RD’s, 2 people with a master’s in science, 3 “nutrition coaches” with varying levels of certifications, and 2 diet coaches who worked with bodybuilders and physique competitors.

I purposely avoided experts I’ve worked with before. After all, I didn’t want any experimenter bias interfering with my selections. [Translation: if I know how someone will respond, what’s the point in asking.]

Each person received the following email:

Hey, [insert name here],

I’m writing an article where I’m collecting the thoughts of some influencers in the world of health and fitness. Here’s the hypothetical scenario I’d like you to troubleshoot: if you could put together your version of the healthiest, most sustainable and enjoyable diet, what would you recommend?

Your individual answer may or may not be used. In your response, please highlight the primary goal of the diet. (For instance, it could be for general health, fat loss, muscle gain, sports performance, or any other specified goal.) Feel free to be as detailed as you want, and be sure to design for enjoyment but without sacrificing results. Thanks for your time and consideration

The Perfect Human Diet (And Why It’s F*cked)

I received 10 responses, and all of the contributors decided to create “the perfect human diet” designed for fat loss.

I reviewed all of their diets and pooled together common responses. These included:

• 80 percent of the respondents included “chicken and broccoli” in at least 2 meals per day. 
• 100 percent avoided bread, dairy, or grains of any type.
• 100 percent did not include any type of dessert, even a small allowance such as a piece of chocolate or even a non-dessert like a bowl of cereal.
• 100 percent included protein shakes, meal replacement bars, or powders
• 70 percent did not allow for any condiments or dressings other than olive oil.
• 50 percent did not include any starch, not even natural options like potatoes.
• 0 percent of respondents recommended white rice (a crushing blow to my rice-loving ways)

This very informal survey (yeah, I admit it’s not exactly a peer-reviewed meta-analysis) pointed me towards a very simple conclusion:

Most diet plans—and the experts creating them—consider “The perfect human diet” to not be very human.

The growing diet battle isn’t just about helping people identify healthy foods. It’s about meeting people where they are, creating sustainable plans, and helping people see that some freedom in a diet plan can help them believe they can stick to the plan for the long term.

Most people know what is good for them and what isn’t.

Sure, more education can help offset confusing food marketing, but the expert’s job isn’t to make the simple act of eating seem so difficult to follow.

The perceived lack of variety and freedom is a big reason why so many people are unable to sustain better eating habits and maintain a healthy body weight.

Undoing Unfair Diets: How to Fix Your Diet

Part of me wonders how many experts understand how to cater their vault of knowledge into realistic practices and habits that still deliver great results.

Many people know the basics or even more complicated aspects of nutrition science; but, they don’t know (or choose not to take the personalized path) to help people build a plan around foods they could enjoy.

These experts are still stuck in a “clean eating” mindset, where the idea of good foods versus bad foods dominates the conversation.

They blindly suggest a low-carb diet (keto diet), hop on the intermittent fasting bandwagon, or try another weight loss diet trend without fully understanding the individual’s needs and lifestyle.

While I’ll admit any diet should consist of less processed foods, more fruits and vegetables, and sources of protein, the black-and-white mindset is the foundation of what is wrong with most diet plans.

You don’t need to go cold-turkey on most foods. You can eat pasta, potatoes, rice, and dessert and still be healthy and lean.

There are limits to dietary freedom. Building a diet around Pop-Tarts, ice cream, and pizza as long as it “fits your macros” isn’t the best use of macronutrient science.

Instead of building a plan around those foods, find a way to fit them into your life around everything else.

Building the “You” Diet

The healthiest diet is the one that considers both the foods you should be eating for nutritious reasons—proteins (meat/chicken/eggs/fish/plant sources), fats (oils, nuts, dairy sources, avocados, seeds), and carbohydrates (fruits, veggies, rice, potatoes, grains)—and the food items that you enjoy and need to add for the sake of pleasure and mental sanity.

If your diet only consists of chicken and broccoli, it should be because that’s your choice. Not because you believe bland foods are the only way to a better body and improved health.

If you stop fearing foods, you’ll eventually see how many different plans can be a good solution, without having to break the bank (or your sanity) trying to be healthy.

A little less stress and a lot more understanding will go a long way towards not only making your diet more enjoyable and something you can follow for the long run.

Simplify Your Eating

Need help with your diet? What to eat, when to eat, and realistic tips to make it easier to snack, enjoy, and still lose weight? Find out how you can have your meal plans (and workouts) personalized with Born Fitness coaching.

READ MORE: 

How Much Fat Should I Eat?

Do Carbs Actually Make You Fat?

How to Lose Weight: Why Sleep Can Make You Fat

Adam Bornstein

Adam Bornstein is a New York Times bestselling author and the author of You Can’t Screw This Up. He is the founder of Born Fitness, and the co-founder of Arnold’s Pump Club (with Arnold Schwarzenegger) and Pen Name Consulting. An award-winning writer and editor, Bornstein was previously the Chief Nutrition Officer for Ladder, the Fitness and Nutrition editor for Men’s Health, Editorial Director at LIVESTRONG.com, and a columnist for SHAPE, Men’s Fitness, and Muscle & Fitness. He’s also a nutrition and fitness advisor for LeBron James, Cindy Crawford, Lindsey Vonn, and Arnold Schwarzenegger. According to The Huffington Post, Bornstein is “one of the most inspiring sources in all of health and fitness.” His work has been featured in dozens of publications, including The New York Times, Fast Company, ESPN, and GQ, and he’s appeared on Good Morning America, The Today Show, and E! News.

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