Nelson, thanks for reading.

Building muscle is a lot like building a house. If you don’t have enough materials on hand (like wood during early 2021), it doesn’t matter how amazing the blueprint is; the walls aren’t going up.

So, unless you’re a beginner or quite overweight (in which case you can build muscle even in a deficit), your job is to make sure you’ve got a surplus of raw materials (calories and protein) ready to help you recover from workouts and build new muscle.

So, I agree with your trainer’s thoughts. However, you can likely get all of the calories you need from whole foods. No need to spend extra money on supplements like AppetiteMax unless you truly struggle to eat enough calories each week.

Thank you for your message. You are right that everybody is unique in its own ways.

There are many ways to approach weight loss, if that is the goal. Not everyone has the same goal.

We often focus on behavior changes and implementing positive eating patterns that help promote weight loss. It doesn’t necessarily mean eating less food, but it does mean eating fewer calories. To lose weight, a person needs to eat fewer calories than their body uses. This relationship, which is defined by the laws of thermodynamics, dictates whether weight is lost, gained, or remains the same.

But this is not to be confused with eating less. It is possible to eat more nutrient dense foods,but still eat a lower calorie diet which supports a healthy weight loss goal. In our coaching program we encourage eating as much as possible while losing weight.

Yes, when over eating calories (a calorie surplus) weight gain will occur. The goal with weight loss is to eat as much as possible while still losing weight to avoid overeating or metabolic adaptations.

Thanks for reading, Krish!